About Me
I’m Yuqi Chen, a Sydney-based content creator studying International Business with a minor in Cultural Studies at the University of Sydney.
I create visual stories through photography, video and AI-assisted production. My experience includes developing creative proposals at Linjie Media, producing product videos for BXST, and building my own jewellery brand, Rainora.
I enjoy taking an idea from its first sketch or script through to a finished piece. Across my commercial and personal projects, I’m interested in how images communicate emotion, represent culture and connect with an audience.
EDUCATION
University of Sydney
Bachelor of Commerce
Major in International Business | Minor in Cultural Studies
2023–2026 | Expected completion: 2026
EXPERIENCE
Rainora
— Founder & Designer
Sydney | May 2025– June 2026
Shanghai Linjie Media
— AI Content & Brand Strategy Intern
Shanghai | Dec 2025 – Feb 2026
Deloitte
— AI Industry Research Intern
Shanghai | Dec 2024 - Feb 2025
BXST
— AI Video & Product Content
Remote | 2024-2026
BXST
— ProjectsOperations & Marketing Intern
Wenzhou | July 2023 - Aug 2023
• Founded an independent jewellery brand inspired by rain, changing weather and personal emotion.
• Developed product designs, brand visuals, packaging and product descriptions for bracelets, necklaces and phone straps.
• Built and maintained the brand’s Wix website, creating product pages and visual content.
• Managed stall presentation, customer conversations and sales at Sydney’s Junction Market, generating several hundred Australian dollars in profit across three market days.
• Contributed research and creative ideas to proposals for SUPOR cookware, Hibiki gift packaging and a −196 Lunar New Year campaign.
• Created AI-generated images and video sequences to communicate concepts during proposal development.
• Developed Shan Hai Bu Mie, a visual storytelling project reinterpreting Chinese mythology through character design, narrative and AI-assisted production.
• Independently completed The Realm of Oblivion, a five-minute narrative short film, from concept and scripting through visual generation and editing.
• Contributed videos to the AI Tower Xiaohongshu account, including mythology, shelter and 1980s-inspired retro concepts.
• Researched AI industry developments and business applications through desk research and market analysis.
• Synthesised findings into an AI industry white paper and supporting presentation materials.
• Organised research into clear written summaries and visuals to communicate key findings.
• Independently produced product videos from concept development and scripting through AI generation, subtitles and final editing.
• Created The Nine Sins of Electricity series, turning voltage-protection product features into visual stories about everyday electrical risks.
• Developed multilingual video content for international audiences, including Brazil, Mexico and Russia.
• Produced videos shared on TikTok and Facebook, with one video exceeding 5,000 views within two days.
• Supported international trade-show activities through product introductions and communication with prospective customers.
• Assisted with overseas customer enquiries and follow-up communication.
• Helped coordinate product information and customer requirements between clients and the internal team.
Trade Shows & Customer Engagement
AHR International HVAC Expo, Los Angeles (2026)
China Commodity Fair, Sydney (2024)
Enertech Expo, Vietnam (2023)
Supported product presentations, customer enquiries and communication with prospective overseas buyers. These experiences helped me practise explaining technical products clearly and understanding the needs of different customers.
SKILLS
Content & Storytelling
Concept development · Scriptwriting · Storyboarding · Photography · Video editing · Social media copywriting
AI-Assisted Production
AI image generation · Image-to-video workflows · Prompt development · Visual consistency
Tools
Canva · Wix · Jimeng · Kling · Midjourney · Runway · Nano Banana · Deevid AI
Brand & Marketing
Brand storytelling · Product content · Creative proposals · Website content · Market-stall sales · Customer communication
Social Platforms
TikTok · Facebook · Instagram · Xiaohongshu
Languages
Mandarin Chinese — Native
English — IELTS 7.5
Spanish — Basic
How I Work
I start with the story, the audience and what the work needs to communicate. From there, I develop the concept, test visual directions and refine the piece through production and editing.
Working on both client projects and my own brand has taught me to balance personal expression with practical needs. I use AI as part of this process, making deliberate choices about which outputs to keep, change or reject.